branding you
& your business
Below is a step-by-step process on how 2bbranded will create your perfect brand. In addition to creating a logo, we can meet all your design needs including stationary, website, packaging, signage, marketing materials and any other custom collateral pieces.
Step 1
Step 2
Step 3
Step 4
IDENTIFY
We gather all the information needed to identify the nature and scope of the project. This process includes both conversations and a questionaire to help you better understand and articulate your needs. This phase produces a Design Brief that includes the business profile, design objectives, brand strategy, timeline and costs. Once the brief is approved, the project can begin.
POSITION
We find out what makes you unique and superior in the market. We research the target market to better understand your competitive advantage. We also look at market trends, the future of your products and consumer segmentation. How can these trends and consumer behaviors benefit your business model? This, along with the Design Brief, creates a clear picture of your needs and the business landscape.
CREATE
2bbranded will create design concepts based on all the background, consumer, segmentation and trend information gathered. These concepts will be shared for feedback and discussion leading to an agreement of the final design direction. After the design direction is chosen, 2bbranded will refine and develop the identity for final approval.
APPLY
Your new finalized identity will be implemented. Depending on the project deliverables this may include both print and web. 2bbranded can create printed collateral materials, website design, packaging, advertising, photography, signage and any other branding materials. These deliverables will be agreed upon in the initial consultation and be part of the design brief, timeline and project costs.
© 2015 by 2bbranded